Throughout my professional career as a Head Designer, I´ve been able to see that the current context of fashion business has turned into a fight between companies for getting success, focus their attention on the rivals at the expense of losing identity.

This competition causes a disorganized project, which leads to confusion in for those who are taking part into this chain, from the company teams to the suppliers.

Our universal manifesto is:

“Not forget our roots,

who we are,

in which ways we standout from others.

Exploiting our knowledge

and

focus on a structured process

with a balance

between creativity and business”.

Now, let us help you to reflect your manifesto on your products, get back your identity, creating “Itemtity”.